Janine Hearn

all things brand

BRAND STRATEGY, SHAPED BY CULTURE, INSTINCT AND EXPERIENCE.

Hi, I'm Janine a brand consultant with nearly two decades of experience building global lifestyle brands from the inside.I’ve shaped global brand strategy and integrated marketing for brands like Dr. Martens, Vans and Berghaus, leading work that strengthened brand relevance, future demand and long-term growth across markets.Now I work with brands, agencies and founders to build clarity, relevance and momentum in moments of growth or change.

My work typically spans three interconnected areas....

Brand clarity & direction.
Creative & cultural strategy.
Strategy, planning & support for moments of growth & change.

I don’t offer off-the-shelf solutions. Every engagement is shaped around the specific challenge, context and ambition of the brand.If you’re looking for thoughtful, culturally grounded brand strategy shaped by real experience we should talk.

Get in touch

‘It has been a true pleasure working with Janine. She has helped guide and steer our creative and brand marketing process for our seasonal GTM delivery, and provided new perspectives and insights, that truly has benefited our brand and team. I can highly recommend Janine for any strategic and creative brand work’.Tina Rolén CMO, Fjällräven.